Gift Helper — gift finder app

Mobile concept to quickly find the right present. Filter by age, budget, hobbies and occasion, save important dates, and store people’s preferences in a handy contacts list.

Core features

  • Smart filters: age, budget, hobbies, event type.
  • Lists for men/women: fast favorites.
  • Calendar: reminders for upcoming dates.
  • People profiles: preferences & suggestions.
  • Micro-interactions: confirmations & toasts.
Figma Prototype
Gift Helper screens

Research overview

The project started with lightweight UX research to understand how people choose gifts under time pressure and uncertainty. Based on insights, I created personas, empathy map, scenarios, and user stories, and then translated them into screen structure, navigation, and micro-interactions in the Figma prototype.

  • Persona: key user segments, goals, and constraints
  • Empathy Map: emotions and pain points during gift selection
  • User Scenarios: step-by-step journey from first search to saving ideas
  • User Story: functional expectations aligned to real needs
  • Low-friendlity wireframes: layout, navigation, and micro-interactions
  • Palette & Tone: colors, typography, and component tokens

Persona

Personas helped define priorities: fast decisions, budget control, and saving preferences for recurring occasions.

Persona 1
Persona 2
Persona 3
Persona 4

Empathy Map

Captures what users think, feel, and struggle with when choosing a gift, helping to shape messaging and reduce decision friction.

Empathy Map

User Scenarios

Scenarios describe the flow from the first intent (“I need a gift”) to selecting filters, saving ideas, and setting reminders.

Scenario

User Story

User stories helped validate the feature set and keep the prototype aligned with real expectations.

User Story

Low-fidelity wireframes

Early hand-drawn prototype created to explore layout structure, navigation flow, and screen hierarchy before moving to high-fidelity design in Figma. This stage helped validate core interactions and reduce unnecessary UI complexity.

Low-fidelity hand-drawn prototype

Palette & Tone

The visual system feels supportive and optimistic to reduce decision friction and help users choose gifts faster.

Primary Purple#735BF2
Primary actions, key UI focus, navigation accents
Accent Pink#EF5BF2
Emotional accents, highlights, micro-interactions
Soft Lavender#E8C3FF
Background gradients, cards, soft UI surfaces
Light Violet#BBAFFC
Secondary backgrounds, decorative UI elements
Warm Peach#FFD88C
Warm highlights, friendly emphasis, visual contrast
White#FFFFFF
Main background, spacing, content clarity
Black#000000
Primary text, icons, high-contrast elements

Scheme

  • Purple as the anchor for CTAs and key hierarchy.
  • Pink adds emotional accents and playful micro-feedback.
  • High contrast on light surfaces for fast scanning on mobile.

Typography

System UI / Inter (or equivalent) for clear readability, strong UI rhythm and predictable rendering.

Tools

Figma styles + contrast checks (WCAG) and component tokens.

Emotional intent

User under time pressure

  • Relief from overload
  • Confidence to choose quickly
  • Feeling guided, not judged

Planner (keeps dates / contacts)

  • Sense of control
  • Trust in saved preferences
  • Calm about reminders

Gift giver (social occasions)

  • Confidence in the choice
  • Feeling thoughtful and prepared
  • Positive emotional feedback