STARTUP PROJECT · VISUAL STUDIO CODE
Case: Cleaning website
Design + development snapshot: pricing clarity, trust signals, and a conversion-friendly booking structure.
Overview
This started as a small startup with friends, but later the project didn’t take off and was closed. I kept this case as a design + development snapshot of the work.
Persona
Persona helped shape the tone: busy homeowners and small business managers.
User Scenarios / User Journey narrative
Mobile and desktop scenarios were mapped to capture key steps, objections, and decision points before translating them into the booking flow.
UX Strategy / Value Definition
Strategic UX artifact used to align user needs, pain points, and service value before wireframing.
Research & Conversation Mapping
User interviews and objections were translated into conversational flows and mapped to functional page blocks.
Interviews
Short interviews with busy homeowners.
Pain points
Unclear pricing and scheduling friction.
Statistics
Most bookings happen on mobile.
Palette & Tone
The color system balances cleanliness, trust, and energy through a triadic scheme with clear role-based meaning.
#2B3CD6#D78F07#FFFFFFScheme
- Triadic palette with blue as the anchor, white as visual breathing room, and orange for emphasis.
- Supports a clean, reliable tone while keeping key actions noticeable.
Emotional intent
Client (office manager)
- Confidence in professionalism
- Calm about quality
- Sense of cleanliness and order
Cleaning manager
- Pride in a professional brand
- Motivation to offer services
- Trust in the system
Potential client (after party)
- Confidence in fast results
- Ease of ordering
- Modern, approachable feel